8. Story design 2

Case Story 1

1. Monty Python - Ministry of Silly Walks

- Characters tell stories - Their walking demonstration

- Theme, concept, key message, issues - A very vintage feel to it, concept of walking like a clown, each walks tell a different story scenario, the longer they walk the funnier it gets to reach their destination. 

- Story content

  . Genre - Comedy

  . Stereotype / cliches - gentlemen from the 70s

  . Making "abnormal" look normal - everyone walks like clown 

  . Premise - It's their choice of walking like a clown

  . Communicating key message(s) - The law aren't meant to be abide all the time

  . script - 

- situations / scenarios - Putey, explaining that he has a silly walk he wishes to develop with grant money, demonstrates his walk which, to Cleese, is not particularly silly.

- location / sets / atmosphere - England (London) 

- colours / look and feel / treatment - Vintage saturated feel

- costumes / hair / make up (styling) - comb-back hairstyle and suits

- props / items - Briefcase, hats, umbrella 

- language / accent - English / French

- performance (cast and crew) - John Cleese, Michael Palin, Carol Cleveland and Terry Jones

- visual effects / CG - None

- music & sound effects - Uplifting, carnival themed music

2. Monty Python - Spam

- characters tell stories - Their feelings about spam
- theme, concept, key message, issues - Vintage, Concept of the can food spam, their funny walks again is the issue to make them reach their destination.
- story content
  . genre - Comedy
  . stereotype / cliches - Vikings
  . making "abnormal" look normal - The overuse of Spam
  . premise - Every dish on the menu has Spam on it
  . communicating key message(s) - Society is judgemental if you're different
  . script - 

- situations / scenarios - Mrs Bun, who is the only one in the cafe who does not want Spam. She asks for an item with the Spam removed, much to the amazement of her Spam-loving husband. The waitress responds to this request with great disgust. At several points, a group of Vikings in the restaurant interrupt the conversation by loudly singing "Spam, Spam, Spam, Spam, Lovely Spam, Wonderful Spam." They are ordered to "shut up" by the irate waitress several times, but they resume singing more and more loudly. 

- location / sets / atmosphere - Greasy Spoon Cafe

- colours / look and feel / treatment - Vinatage TV sitcom colors 

- costumes / hair / make up (styling) - Casual vintage dressing

- props / items - Viking costume

- language / accent - English / Hungarian

- performance (cast and crew) - Terry Jones as The Waitress, Eric Idle as Mr. Bun and Graham Chapman as Mrs. Bun. John Cleese as the Hungarian and Michael Palin as the Historian. A group of vikings.
- visual effects / CG - None

- music & sound effects - Spam song

3. Monty Python - Olympics

- characters tell stories - Unconventional way of how they run they compete in the Olympics
- theme, concept, key message, issues - Vintage, Concept of how Olympics are supposed to run in a unconventional way , Expect the unexpected, The way of how competitors are competing are unforeseen. 

- story content
  . genre - Comedy
  . stereotype / cliches - Competitors are supposed to fight for the top position
  . making "abnormal" look normal - The events are not in a proper structured manner
  . premise - Not everything has to be in an orderly manner
  . communicating key message - Not everything done in an orderly manner or a straight direction 
  . script - 

- situations / scenarios - In a filmed section, audience watch the series of competitions.

• The 100m for Runners with no sense of direction.
• The 1500m for the Deaf. They don't move because they can't hear the starting gun.
• The 200m Freestyle for Non-Swimmers. At the starting whittle, they all jump into the water and immediately sink without surfacing.
• The Marathon for incontinence withe extremely weak bladders.
• The 3000m for Steeplechase for people who think they're chickens.
• The high jump that briefly features one of the Pythons who took a run-up and then jumps ridiculously high over a wall and onto a high balcony.

 - location / sets / atmosphere - Stadium track, Swimming pool

- colours / look and feel / treatment - Vintage television colors

- costumes / hair / make up (styling) - Sports attire

- props / items - Guns, Goggles. 

- language / accent - English / Hungarian

- performance (cast and crew) - 
- visual effects / CG - None

- music & sound effects - Comedic music

TVC (Assorted Ads)

- characters tell stories - Ms Johnson feeling uncomfortable with the amount ketchup

- theme, concept, key message, issues - Vintage, Concept of how a bit of ketchup can cause the entire planet to disappear , A little bit is a lot, Her mistake cause a miscommunication between planet earth and mars.

- story content

  . genre - Sci-fi/Humour

 . stereotype / cliches - Spilling the coffee leads to alerting the Aliens.

  . making "abnormal" look normal - There are Aliens.

  . premise, - Small mistakes can lead to dire consequences. 

  . communicating key message(s), Be careful in whatever you do

  . script - 

- situations / scenarios - Ms Johnson accidentally spilled a coffee while activating the communicator machine and how her boss scolded her in a moment of anger.

 - location / sets / atmosphere - Earth / Outer space 

- colours / look and feel / treatment - Black and white, Mysterious

- costumes / hair / make up (styling) - Secretary outfit and a bun.

- props / items - Communicator machine, Spaceship 

- language / accent - English

- performance (cast and crew) - Ms Johnson, Her boss

- visual effects / CG - Spaceship destroying earth

- music & sound effects - Alien spaceship traveling and Horror Shock effect

TVC (Assorted Ads)

- characters tell stories - The emotion of fear that they portray

- story content

  . genre - Action/Comedy

 . stereotype / cliches - Hurricane will destroy their entire home

  . making "abnormal" look normal - The hurricane destroying their house only to fix it back 

  . premise, - With Thailand Insurance, People don't have to worry.

  . communicating key message(s), You don't have to worry if you purchase the right insurance.

  . script - 

- situations / scenarios - A group of friends decided to pull 1 of their other friend as he watches the hurricane breaking apart his house in dismay 

 - location / sets / atmosphere - Outside his house 

- colours / look and feel / treatment - Dark and dull colours / Gloomy 

- costumes / hair / make up (styling) - Secretary outfit and a bun.

- props / items - House 

- language / accent - Thai

- performance (cast and crew) - A group of friends 

- visual effects / CG - The hurricane tearing the house apart

- music & sound effects - The group of friends yelling 

TVC (Assorted Ads)

- characters tell stories - A german coast guard being new

- story content

  . genre - Comedy

 . stereotype / cliches - A boat/ship reporting that they are sinking and require immediate help

  . making "abnormal" look normal - The operator isn't fluent in international language.

  . premise, - Miscommunication caused some the person who report the problem his life. 

  . communicating key message(s), Miscommunication can cause serious issues.

  . script - 

- situations / scenarios - A boat/ship reporting that they are sinking only to be misunderstood as they are thinking. 

 - location / sets / atmosphere - Coast guard room

- colours / look and feel / treatment - Dark bluelish

- costumes / hair / make up (styling) - Coast guard uniform, properly groomed

- props / items - Communicator machine

- language / accent - German / English

- performance (cast and crew) - Two colleagues

- visual effects / CG - Nil

- music & sound effects - 

TVC (Assorted Ads)

- characters tell stories - Negro arriving at a shaolin academy 

- story content

  . genre - Comedy

 . stereotype / cliches - Negro is just visiting the shaolin academy to know more 

  . making "abnormal" look normal - Negro learning kungfu in the academy

  . premise, - Negro exchanging cultural values 

  . communicating key message(s), People can learn different things from different culture

  . script - 

- situations / scenarios - A negro decided to visit a shaolin academy and ends up learning a few moves 

- location / sets / atmosphere - China / Shaolin Academy / Temple 

- colours / look and feel / treatment - 

- costumes / hair / make up (styling) - Shaolin outfit / 

- props / items - Communicator machine

- language / accent - Chinese

- performance (cast and crew) - Shaolin master, Negro and monk disciples. 

- visual effects / CG - Nil

- music & sound effects - Chinese oriental erhu music. 

TVC (Assorted Ads)

- characters tell stories - Throwing/Destroying whatever that is near them 

- story content

  . genre - Comedy

 . stereotype / cliches - Shoppers are inside GAP to shop

  . making "abnormal" look normal - Everyone is throwing pile of clothes/mannequin around them

  . premise, - Excuse them for the renovation that they are undergoing. 

  . communicating key message(s), Pardon people for the inconvenience caused for something better in the near future.

  . script - 

- situations / scenarios - A man threw a pile of apparels down and from there everyone in the shop decided to follow him. 

- location / sets / atmosphere - GAP store in the city area

- colours / look and feel / treatment - Bright/Dull colours

- costumes / hair / make up (styling) - Dressed in casual/working class people

- props / items - Communicator machine

- language / accent - English

- performance (cast and crew) - Sales assistant, shoppers and passerbys  

- visual effects / CG - Vehicles crashing in to the store

- music & sound effects - Chaotic music and loud sound effects of shoppers destroying the store.

Case Story 2

• Young teenagers and Adults who are into action movies.
• The six million dollar man. He is a bionic man which was made to be fit.
• He is a astronaut that died in a plane crash and was made to be revived into a bionic person.

• Children
• Dexter and Dee Dee. Dexter is a kid scientist who always in his secret lab doing experiments and Dee Dee which is his sister who likes dancing and disturbing his brother, by ruining his experiment. 
• Dexter has a laboratory and plans to take over the world one day, but is always intruded by his sister. 

• Adults 
• Sylvester Stallone and Wesley Snipes
• Wesley Snipes is a crime lord and Sylvester Stallone is a police man who are both frozen in the year 1996 and Awaken in 2032.

• All ages
• Mike Myers, he is a superstar and is wanted by plenty of villains
• He is a famous celebrity that is being chased by paparazzi and fan girls. 

• Children 
• The Powerpuff Girls, Blossom is the leader and is very righteous, Buttercup is more rough and loves fighting, Bubbles is sweet and very juvenile.
• Their father Professor Utonium accidentally added chemical x into a mixture of ingredients that produced the 3 little girls and they are here to fight evil and protect townsville. 

• Children
• Johnny Bravo, Momma Bravo, Little Lucy
• Johnny Bravo is a very vain and flirty man, so therefore this show is about his adventure of coaxing girls, or anything that he can get attention of. 

• Teenagers and Adults
• Kate Jackson, Farrah Fawcett-Majors, Jaclyn Smith and Danny Doyle. Kate is an adventurous person, Farrah is a sporty girl, Jaclyn is into arts & very fashionable, lastly, Danny is in charge of the girls.
• 3 girls who went to the same police academy.

• Teenagers and Adults
• Cameron Diaz, Drew Barrymore, Lucy Liu and Bernie Mac. Cameron Diaz is into high risk sports as well as dancing as well, Drew Barrymore is the rough and tougher of the group, Lucy Liu is the innocent and soft one of the group and Bernie Mac is the boss in charge of the 3 girls. 
• The Angels are sent undercover to retrieve two missing jewellery bands. These are no ordinary wedding rings. They contain valuable information that reveals the new identities of every person in the FBI's Witness Protection Program. After five of the program's participants turn up dead, only the Angels can stop the perpetrator, using their expertise as masters of disguise, espionage and martial arts.

• All ages
• Homer works with pride in a nuclear power plant run with more regard for profit that safety. His wife is Marge, a kind of supermom. They have three kids: Bart, an underachiever ("and proud of it"), Lisa (who is as serious and responsible as Bart isn't), and Maggie who is just a baby.
• Animated primetime series that follows the exploits of a hapless and semi-dysfunctional nuclear family named the Simpsons, who live in the fictional town of Springfield, whose various inhabitants add to the comedy, angst, satire and parody of this series.

• Children 
• Courage the Cowardly Dog, Muriel and Eustace. Courage despite being a coward, he knows its his responsibilities to save his owners from supernatural beings. Muriel is his loving owner and treats him well with care and concern. Eustace does not like courage and is bias towards him.
• Courage is found by the dumps by Muriel and decides to bring him home and bring him up as her pet. Muriel lives in the middle of nowhere and the area she lives in has tons of unexpected supernatural activity going on all the time, its up to Courage to save the family